Tuesday, May 27, 2008

Fluid Surf and Sport and the new South American flair!

Fluid Surf and Sport on Avenida Pico in San Clemente, Ca has a new sheriff in town! Ever since my wife and I took over the shop in September of 07, we have intended to improve upon the quality of service, and provide our customers with the finest selection of products we can possibly cram into our little, neighborhood surf shop. We are blessed to have the support of the local community, and of the local business's that provide us with all the great products. Aside from our main brands of Quiksilver, Billabong, O'niell, Rip Curl, Rusty, Spy, Von Zipper, Reef, Sanuk, etc., we also carry top local brands like Truth Soul Armour, Ocean Minded, and Electric. We hope to introduce more locally produced brands like Mada, Cole Surfboards, etc.
Perhaps the most interesting and exotic new products we have introduced in our store are the clothing and accessories of a small, local company which specializes in imported products from Ecuador. WaWa( which is slang for "small baby" in that part of South America), of the Andean Trail provides us with cool stuff like jewelery made out of an indigenous seed called the tagua tree seed. The Tagua tree seed falls all over the ground down there, and the local Ecuadorian people can't use it for anything else except making really cool jewelry out of it! About the size of small coconut, when it is cut open, it even has the appearance of coconut meat, but is not edible at all! The local artisans make interesting looking bracelets, necklaces, and figurines. Aside from this really cool jewelry, Dean of WaWa also imports cool, hand crafted clothing, sweaters, handbags, hats, sandals, for little girls and ladies. Each piece is uniquely crafted using the finest materials, and Dean puts each product through an extensive quality control process.

Our friendly little neighborhood surf shop is constantly evolving and we hope to be an integral part of the community for many years to come.

Happy Surfing.

1 comment:

WaWa Exports said...

Fluid S&S on Ave. Pico has truly been transformed into a great "local" shop for San Clemente. As the owner of a very small company (WaWa Exports) and a SC resident for 45 years, I am impressed with the change that Nick & Soledad (the new owners) have brought to this store.